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*Updated 8/4/2020
An estimated 45 million Americans go on a diet each year and Americans spend $33 billion each year on weight-loss products. Still, nearly two-thirds of Americans are overweight or obese. This leads to thousands of weight loss or health challenges available. When I started my challenges, ensuring that the participants found them to have immense value was critical to me. We focused on the long-term effects of losing weight and sustaining that weight loss.

Our core values

Our company has a set of core values that ensure that the programs we create provide authenticity and truly help people create a healthier life. I am passionate about helping people to understand their bodies and how to fuel them. If losing weight is what will get them to their healthiest place, then I'm absolutely for it. Achieving a healthy, sustainable lifestyle is what is most important.

 

Creating lifelong habits that lead to that sustainable lifestyle was the focus of these challenges. Through our Healthy Habit Challenges, our members experienced huge growth as individuals. They experienced some positive personality changes with weight loss, which has allowed them to maintain their progress.

 

In creating my challenge, I wanted to help the members understand that the number on the scale (while fun to see drop), is a small part of the story. After the contest wrapped up, they shared what that gained from their experience, as well as how much weight they lost. As I read through their responses it brought tears to my eyes. They lost weight, but they gained so much more than I could have imagined!

The number one response was that they gained self-confidence

Members of the challenges learned that they could set a goal and see it through which lead to huge gains in self-confidence. They impressed themselves with their ability to stick to their plan and overcome challenges. They gained respect for themselves, self-love, and confidence. Some said that they were motivated to try harder things now that they had shown themselves what they were capable of doing.

Some other incredible things they gained

Our members also discovered a deeper understanding of their body, as well as how to move it to feel and look phenomenal.

  • They found time for themselves without having to sacrifice in other areas.
  • They learned to plan their schedules to include time for healthy meals and exercise, as well as sleep.
  • They found that if they didn’t care for themselves, they couldn’t care for others.
  • They put themselves at the top of the priority list.
  • They found the value in asking another woman for support.


We focused these challenges on women, recognizing that they share a common challenge of juggling motherhood, career, and family life. These women connected, supported one another, and made new friends, who have continued to uplift them well after the challenge ended. Women often try to do everything independently, never asking for help or showing that they’re frustrated. This community offered them a space to ask for help and share their frustrations.

 

These women leaned on each other for advice and for the occasional kick in the pants needed to get back up and keep fighting. We all experience different seasons at different times and being able to lean on one another's experience is invaluable.


My heart grew 10 sizes watching as they learned, conquered, and celebrated together. The weight loss seemed to be an afterthought.

The next step

After running several challenges, I realized that we needed to offer more.

 

We created 3 different membership groups to serve both men and women in the areas we saw to be most important for sustainable healthy living.

Macros, Mindset, and Movement.

The three groups:

  • Master Your Mindset - As you see in the name, this group is focused on elevating their mindset from fixed to a growth mindset, moving toward elite.
  • Master Your Macros - This group has been learning how to fuel their bodies for the results they seek. They're taking command over their bodies to achieve and sustain their personal weight zone.
  • Mindset, Macros, and Movement - This is a brand-new program! Focusing on each area individually is a great way to begin to feel and look incredible. When you deep dive into all three, BOOM! You accelerate even more rapidly toward your goals!

·        Doors close to this one on Aug. 6.

 

We’ll be reopening the doors to the other programs this fall but don’t miss the opportunity to jump on the Mindset, Macros, and Movement right now!!

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